{"id":7537,"date":"2024-05-29T11:25:25","date_gmt":"2024-05-29T09:25:25","guid":{"rendered":"https:\/\/kefi-school.com\/?post_type=lp_course&p=7537"},"modified":"2024-06-10T12:06:10","modified_gmt":"2024-06-10T10:06:10","slug":"bts-racm","status":"publish","type":"lp_course","link":"https:\/\/kefi-school.com\/index.php\/\/formation\/bts-racm\/","title":{"rendered":"Bachelor RACM"},"content":{"rendered":"

Dipl\u00f4me d’Etat – Niveau 6<\/span><\/h4>\n

RNCP38808<\/span><\/p>\n

Description<\/span><\/h4>\n

Le Responsable d\u2019Activit\u00e9 Commerciale et Marketing contribue \u00e0 la cr\u00e9ation de valeur ajout\u00e9e pour l\u2019entreprise, en participant \u00e0 la d\u00e9finition de sa strat\u00e9gie marketing, et en d\u00e9ployant le plan d\u2019action commercial omnicanal en vue de conqu\u00e9rir des march\u00e9s, d\u00e9velopper les ventes et la fid\u00e9lisation clients. Celui-ci joue un r\u00f4le essentiel dans le d\u00e9veloppement commercial de son entreprise.<\/span><\/p>\n

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Pr\u00e9requis<\/span><\/h4>\n

\u00c9tudiants en formation initial ou en <\/span>alternance. \u00catre titulaire d\u2019un niveau 5 <\/span>(Bac+2) ou d\u2019un niveau III non valid\u00e9 avec <\/span>exp\u00e9rience professionnelle significative <\/span>de 2 ans minimum <\/span>Poss\u00e9der un niveau B2 en langue <\/span>fran\u00e7aise.<\/span><\/p>\n

 <\/p>\n

Rythme\/Alternance\/Stage<\/span><\/h4>\n

1 semaine \u00e0 l’\u00e9cole \/ 3 semaines en entreprise<\/span><\/p>\n

 <\/p>\n

D\u00e9bouches<\/span><\/h4>\n
    \n
  • Charg\u00e9(e) de client\u00e8le.<\/span><\/li>\n
  • Conseiller(\u00e8re) commercial(e).<\/span><\/li>\n
  • Responsable de relation client.<\/span><\/li>\n
  • Responsable du d\u00e9veloppement commercial.<\/span><\/li>\n<\/ul>\n

    Objectifs de la formation\u00a0<\/span><\/h4>\n

    \u00c9laborer et mettre en \u0153uvre une strat\u00e9gie commerciale et marketing omnicanal en tenant compte des objectifs de l’entreprise, de l’environnement concurrentiel et des attentes des clients.<\/span>
    \nAnimer et piloter une \u00e9quipe commerciale et marketing en d\u00e9finissant les objectifs, en r\u00e9partissant les t\u00e2ches et en suivant les performances.<\/span>
    \nMettre en \u0153uvre des actions de communication et de promotion en utilisant les outils et techniques appropri\u00e9s (marketing digital, r\u00e9seaux sociaux, \u00e9v\u00e9nementiel, etc.).<\/span>
    \nD\u00e9velopper et fid\u00e9liser la client\u00e8le en analysant les besoins des clients et en proposant des offres adapt\u00e9es.<\/span>
    \nSuivre les indicateurs de performance et mesurer l’efficacit\u00e9 des actions commerciales et marketing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Responsable d’activit\u00e9 Commercial et Marketing<\/p>\n","protected":false},"featured_media":7538,"comment_status":"open","ping_status":"closed","template":"","course_category":[26],"course_tag":[],"class_list":["post-7537","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-commerce","course"],"_links":{"self":[{"href":"https:\/\/kefi-school.com\/index.php\/wp-json\/wp\/v2\/lp_course\/7537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kefi-school.com\/index.php\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/kefi-school.com\/index.php\/wp-json\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/kefi-school.com\/index.php\/wp-json\/wp\/v2\/comments?post=7537"}],"version-history":[{"count":5,"href":"https:\/\/kefi-school.com\/index.php\/wp-json\/wp\/v2\/lp_course\/7537\/revisions"}],"predecessor-version":[{"id":7603,"href":"https:\/\/kefi-school.com\/index.php\/wp-json\/wp\/v2\/lp_course\/7537\/revisions\/7603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kefi-school.com\/index.php\/wp-json\/wp\/v2\/media\/7538"}],"wp:attachment":[{"href":"https:\/\/kefi-school.com\/index.php\/wp-json\/wp\/v2\/media?parent=7537"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/kefi-school.com\/index.php\/wp-json\/wp\/v2\/course_category?post=7537"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/kefi-school.com\/index.php\/wp-json\/wp\/v2\/course_tag?post=7537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}